Spreadmark: A Triumph in Sustainable Agriculture and Reputation Management

Peter Wood, QCONZ Spreadmark and Fertmark accreditor writes of Spreadmark's triumph in empowering sustainable agriculture and the industry's reputation management.

In the ever-evolving landscape of modern agriculture, success is not merely measured by financial gains but by the adoption of sustainable practices that benefit both the environment and the stakeholders involved. Peter Wood, QCONZ Spreadmark and Fertmark accreditor writes of Spreadmark’s triumph in empowering sustainable agriculture and the industry’s reputation management.

In the pursuit of sustainable and efficient agricultural practices, Spreadmark emerges as a beacon of innovation and responsibility. As a fertiliser placement quality assurance system, Spreadmark uniquely positions itself with a dual focus: maximising agronomic benefits and minimising environmental harm. This balanced approach reflects a commitment to optimising crop yields while simultaneously safeguarding the environment, setting a new standard for fertiliser application in modern agriculture.

For many, including myself, the role of providing proof of accurate fertiliser spreading transcends the boundaries of mere compliance. It is a multifaceted aspect that intertwines with environmental sustainability, regulatory adherence, resource efficiency, and the overall image and viability of farming in the market. This integral role not only aligns with economic goals but also underscores a commitment to ecological stewardship, making accurate fertiliser spreading a cornerstone of modern and responsible farming practices.

A beacon of success

Spreadmark stands out to me as a beacon of success, primarily due to its distinctive strength—the robust control and governance wielded by farmers and growers. This unique approach has not only cemented Spreadmark’s position as a leading program but has also translated into tangible benefits for the very stakeholders who drive its governance. The symbiotic relationship between farmer and grower control and the program’s success has become a cornerstone in delivering significant advantages for both agricultural processors and the farmers and growers they rely on.

The true measure of success to me though, is the seamless integration of Spreadmark (and Fertmark) into farm Quality Assurance (QA) programs. Synlait’s ‘Lead with Pride’ is a prime example of how farmers can leverage these programs to earn a significant premium, thereby creating a mutually beneficial ecosystem. The ability to pay a premium to those committed to sustainable practices creates a ripple effect, encouraging wider adoption. 

Farmer and grower-driven

At the heart of Spreadmark’s effectiveness is its distinctly farmer and grower-driven governance model. This departure from tradition marks a paradigm shift, putting those directly involved in the agricultural process at the forefront of decision-making. This approach not only instils a sense of ownership but also ensures that the standards set by Spreadmark are practical, realistic, and reflective of on-the-ground realities. By elevating farmers and growers to positions of influence and fostering collaboration across the industry, Spreadmark has not only established a new benchmark for accreditation schemes but has also become a driving force in promoting sustainable agriculture.

Refining these accreditation programs to ensure they remain dynamic, inclusive, and representative of the ever-evolving landscape of responsible farming represents a progressive step towards a more sustainable and efficient agricultural sector. And as we navigate the complexities of modern farming, Spreadmark’s strengths in governance illuminates its triumph in empowering a more resilient, sustainable and reputable future.  

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